AYA Developers

Calm API, MCP, install, and console surfaces for working with AYA’s digital twin system.


Developer Platform

Claude

Public view

Install AYA in Claude

Add AYA to Claude

Use AYA in Claude on the web, desktop and mobile, or in Claude Code. You sign in with your existing AYA account and approve access once.

Claude · custom connector and Claude Code
Workspace-scoped OAuth
Phase 1 toolset

What AYA does

A narrow connector surface designed for repeatable research tasks

AYA stays intentionally focused in the public rollout so people and models know when to call it.

What the connector can do
Use AYA when the task needs audience evidence
When not to call it

Install

Install flow

These steps keep the install tied to one user, one workspace, and one canonical AYA installation record.

Step 01

Open Claude’s connector settings

In Claude on the web or desktop, open Settings → Connectors and choose Add custom connector. On a Team or Enterprise plan, an Owner may need to add it for the organization.

Step 02

Paste AYA’s server address

Name it Ask Your Audience and paste https://mcp.askyouraudience.ai/mcp. Leave the other settings as they are.

Step 03

Sign in and allow access

Choose Add, then Connect. Claude opens AYA: sign in and choose Allow access. The connector then works in Claude on the web, desktop and mobile. In a chat, turn AYA on and ask: “Which audiences do I have in AYA?”

Step 04

Using Claude Code instead

Run /plugin install ask-your-audience --marketplace Ask-Your-Audience/askyouraudience, then /mcp, choose ask-your-audience and select Authenticate. Claude Code receives the sign-in on port 47561, so keep that port free.

Example prompts

Prompts that work well

Good prompts tell the model what decision is being made, which audience it cares about, and what kind of recommendation should come back.

Find an audience

Which audiences do I have in AYA for the UK? Tell me which one fits first-time investors best.

Concept check

Prepare a Concept Test for this proposition with one of my AYA audiences. Show me the participants and cost, and wait for my approval before running it.

Focus group

Prepare a focus group with six people from my Gen Z UK audience about objections to a refundable cup deposit. Show me the questions and cost first.

Read the findings

Explain the findings from my latest completed AYA study and link the full report.

Use AYA only when helpful

If this question doesn’t need audience research, answer directly. If it does, prepare an AYA study and wait for my approval before running it.

Metadata

Public connector guidance

Use this as the operator-facing reminder for how the connector should behave.

markdown

# AYA for Claude
Use AYA when:- the user wants an audience-backed read on a concept, message, ad or positioning choice- the user asks about their AYA audiences or completed AYA studies
Tools:- search_audiences, get_audience_details: find and review existing audiences- prepare_concept_test, run_concept_test: quote, then run an approved Concept Test- prepare_/run_ image_ad, focus_group, interview: where enabled for the account- get_study_status, get_study_results: follow a run and read its findings- search_studies, get_saved_study: read saved research, with optional consent
Do not use AYA when:- the user only needs brainstorming, copy editing, image generation or a factual lookup- the user asks to buy credits or upgrade; purchases are not available here
Preferred behavior:- show the exact brief, participants and token cost, then wait for explicit approval before any run tool- describe results as simulated digital-twin research, not a representative survey

Support

Troubleshooting and support

If the install looks healthy but the connector is still failing, check the auth state and reconnect from the same workspace.

I can’t add a custom connector

On the Free plan you can add one custom connector. On a Team or Enterprise plan, ask an Owner to add AYA for the organization.

AYA says it can’t connect to this app

Remove the connector in Settings → Connectors and add it again with only the server address, leaving the other settings as they are.

AYA doesn’t appear in a chat

Turn the connector on for the chat from the + or tools menu, then ask your question again.

Claude Code sign-in doesn’t finish

Check that nothing else is using port 47561, update Claude Code, then run /mcp and choose Authenticate again.