New AYA users who need practical guidance for briefs, research setup, analysis, and report interpretation.
Help users get better outputs from AYA workflows.
Brief setup
Start with the decision you need to make, the audience you care about, the stimulus to evaluate, and the questions that would change your plan.
Running research
Choose the workflow that matches the job: snapshot for a fast read, concept test for comparison, interviews for depth, and focus groups for discussion patterns.
Reading reports
Look for repeated objections, segment differences, surprising language, unresolved assumptions, and recommendations that point to the next test.