PRICING FOR ONGOING RESEARCH
Choose Business or Agency for a monthly research allowance, reusable Audience Panels and lower token rates. Use AYA Project when you need one defined piece of work.
See the plansCHOOSE THE PLAN THAT FITS YOUR TEAM
Every option includes the same six research formats and complete reports. Subscriptions add recurring tokens, team workspaces and preferential top-ups.
Prices shown exclude VAT. VAT is calculated at checkout where applicable.
For a live brief, pitch or launch decision.
Buy the research once. Use it now or keep it for the next decision.
For product and marketing teams running ongoing discovery.
€4,300 billed annually · excl. VATSave €488
A continuous audience allowance to test creative, concepts and positioning every week.
For agencies and studios delivering client research at pace.
€7,550 billed annually · excl. VATSave €838
Our deepest token volume with multi-workspace support and maximum testing capacity.
AFTER THE PLAN, THE SIMPLE PART
Tokens are AYA research credits. You always see the fixed cost before a study starts, so Concept Tests, Focus Groups, Interviews and Evaluators can share one clear budget.
Bring a price, concept, ad or question. AYA shows the research cost before anything runs.
Audience Panels are free. Tokens are used only for the research you choose to conduct.
Individual responses, the analysis and a client-ready report are included in the listed token cost.
WHAT THE PRICE INCLUDES
See exactly where people agree, split and stop.
Read the strongest signal, objection and recommended change.
Take the evidence straight into the meeting, deck or brief.
THE QUESTIONS BEFORE THE QUESTIONS
Tokens are AYA research credits. The fixed cost is shown before each study starts. A Concept Test costs 30 tokens, so the 30 free tokens added automatically when you create an account are enough to try one complete Concept Test.
Tokens on the one-off Project pack never expire. Monthly subscription tokens refresh every billing cycle and do not roll over.
Yes. Business and Agency subscribers can purchase token top-up packs at preferential per-token rates anytime.
Business includes 3 workspace members and Agency includes 5. Everyone shares the workspace token allowance, while activity remains attributable to the person who ran the research.
Yes. Monthly plans can be cancelled before the next renewal. Annual plans can also have renewal cancelled at any time, while access continues through the annual term already paid for.
We accept major credit and debit cards through Stripe. Annual Business and Agency plans can also request invoice or purchase-order payment.
START FREE
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