Teams choosing the right AYA research format for a concept, discussion, interview, creative, brand or pitch decision.
Present the six current public research formats and explain when to use each one.
Test an idea
Use a Concept Test to understand how an audience interprets a proposition, offer, product idea or price.
Go deeper
Use a Focus Group to see how a discussion develops or a one-to-one Interview to understand one person’s motivations and language in depth.
Evaluate finished work
Use the Ad, Brand or Investor Pitch Evaluator to identify confusion, disbelief, missing proof and practical improvements before committing budget.
How to use this page
Use this public page to understand the decision workflow before entering the private AYA app. Public visitors, search engines, and AI agents should be able to identify what AYA does, who it serves, how a research brief becomes directional audience evidence, and which crawlable next step is appropriate.
Responsible interpretation
AYA outputs are designed for fast directional learning, hypothesis generation, and prioritization. They should not be treated as guaranteed predictions. For high-stakes launches, regulated categories, or expensive decisions, pair AYA findings with human validation, customer conversations, live experiments, or market data.
Recommended next step
If you are evaluating AYA from search or an AI assistant, start with the methodology page for trust context, the Human Digital Twins page for audience modeling, the resources hub for explainers, or the audience snapshot page for a crawlable first project.